What’s the program all about?

this program is a 12-month body transformation program that guides you through important—yet sustainable—changes in your eating and lifestyle habits.

How does ProCoach compare to other nutrition software out there?

There’s nothing else like this.

Sure, there are other “nutrition software packages”. But they’re generally geared toward generating “customized meal plans”.

Here’s how those programs work: You input a client’s statistics and food preferences, the program spits out a meal plan, and you ask the client to follow that. 

Sounds good in principle.

Sadly, only about 1 in 10 clients actually follow a customized meal plan for more than a few weeks. You see, meal plans just aren’t practical. (We’ll talk about this more later.)

But let’s say you do have a few clients who can follow the meal plan. That’s great. How long can they (or will they want to) follow a specific menu? A year? 10 years? 25 years? 

While “meal plan software” sounds good in principle, it’s not very useful in practice. And the evidence is written all over the market. 

Hundreds of meal plan websites and apps have come and gone in the last 20 years. None of them stick around very long. It’s a fitting end considering that’s exactly what happens to the clients trying to follow their meal plans.

Needless to say, we use a totally different approach..

So what’s wrong with meal plans?

In our early days, we learned something the hard way: 

Meal plans and diets aren’t useful or sustainable for the vast majority of clients. 

Clients often feel like they’re either “on” them or “off” them. The black and white nature of a meal plan suggests that people have to eat perfectly at each meal (to match what’s listed in the plan) — or they’ve failed. It’s psychologically unpalatable and unsustainable.

Even more, meal plans are too inflexible. 

They don’t work with the reality of people’s busy lives. Work meetings, children’s programs, meals out, dogs that need walking, cars that break down, family members that get ill, etc. Meal plans take none of these into account.

Finally, meal plans assume people already have the skills to follow them. 

But that’s simply not true. Most people who aren’t eating healthy today don’t have the basics down.

Without skills like

  • planning grocery shopping;
  • choosing the right items from the store;
  • storing and preparing food correctly;
  • eating slowly and mindfully;
  • tuning into hunger and appetite cues;
  • avoiding problem foods; and
  • choosing better options at restaurants... 

...following a meal plan becomes hopeless. 

You might as well ask someone who’s only strong enough to bench press 135 pounds to do 405 pounds. No matter how badly they want to, they don’t have the skills or capacity.

But these aren’t just intellectual objections. In our experience, only 1 in 10 people can actually follow a meal plan for more than a few weeks.

In the end, meal plans have such limited utility that we left them behind a long time ago.

If you don’t offer meal plans, what do you offer?

Instead of meal plans, we use something called habit-based (or practice-based) coaching. 

Habit-based coaching is rooted in the best practices of change psychology. In other words, it’s built on the latest science of what actually helps people develop new skills and make change in their lives.

So, instead of giving people a menu that looks like this:

Meal 1 (6:30am): 3 eggs, ½ cup oatmeal, 1 banana

Meal 2 (9:30am): protein shake

Meal 3 (12:30pm): turkey breast sandwich and small salad

We give them a series of 2-week habits — which are both solid and flexible — to help them build the skills necessary to make better nutrition and lifestyle choices today (and for life).

To support these habits, we also offer relevant lessons and assignments. 

Taking into account things like a client’s unique schedule, priorities, belief system, food preferences, food tolerances, and more, we help them build their own “Owner’s Manual”. 

In the end, rather than telling people what to eat for breakfast and when to eat it, we help them build the skills (and daily habits) required to eat well, every day, no matter what life throws at them. 

We also help them discover what’s right for them, in the context of their own unique lives. That’s why our program’s results are so sustainable.

Wondering if it really works?

the Precision Nutrition Coaching tested  with more than 45,000 men and women just like you over the past 10 years. For a sneak peek at the amazing results they achieved, check out this short video:

Daily habits

Every 2 weeks yous are presented with a new habit, something you are asked to practice every day, to develop a particular nutrition or lifestyle skill. These habits are explained in detail on day one. And every day after, ProCoach remind you about your habit.

Regular progress checks

Every week or two, you are asked to provide your body weight, girths, photos, and other markers of progress, including subjective ones. These are tracked in your progress area and recorded in my admin area

Daily habit checks

Every day you’ll also be asked to record whether or not you practiced your habit. your Consistency is tracked in a special “Progress” area of the ProCoach client interface. This helps me see how consistent you’re being. You’ll also get access to these data in your admin area.

After you added to the ProCoach program, will then activate their account and fill out a comprehensive intake/assessment form online. 

Once that’s complete, you will begin receiving:

Daily emails

you get daily emails containing brief descriptions of what you should be working on and thinking about that day. These emails link to a special ProCoach homepage where lessons, habits, and assignments are outlined.

That’s an overview of the comprehensive client experience.

As your coach, i’ll not only get the confidence of knowing you are well taken care of; i’ll also get visibility into your progress through a special dashboard.

Daily lessons and assignments

To support the daily habits, ProCoach offers brief lessons in the form of articles, videos, audio files, and/or downloads. your engagement with lessons and assignments is tracked in the your progress area and recorded in my admin area.


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